IndexTools More Information Overall Rating: Not Rated Pay Per Click Universe Recommends: AdWatcher - 100% Click Fraud Protection. Concerned about click fraud? Protect your online advertising dollars with the world's most trusted & accurate click fraud solution on the market today. AdWatcher will put a stop to competitors and fraudsters who are looking to drain your hard earned advertising budget. Test-Drive AdWatcher For FREE For 30 Days! IndexTools Statistics is a web analytics offering from TENSA (Technology) Ltd., with operations in Europe, North America and Australia, corporate offices in Budapest, Hungary and an American head office in San Diego, California. This set of web analytics covers almost every aspect a webmaster wants to know about the behavior of visitors to his or her site – from whence they arrived, the path they took through the site, how long they stayed, and where they went upon leaving the site. Other capabilities include tracking by groups that completed an action such as a sale, or those who arrived to your site via a certain search engine or ad campaign. In short, with IndexTools, you can drill down to specific data on almost any aspect you may wish, including conversion rates. IndexTools’ reports are easy to understand and interactive. Product demos are provided that area also interactive, which makes for a particularly impressive introduction to the product. There are two primary offerings: Premium and E-Business. In effect, unless you are just interested in analyzing your search engine performance and seeing how visitors browse your site, you will need to subscribe to the E-Business option, as the Premium edition is limited to those statistics. Both products do offer you the ability to exclude certain IP addresses from tracking so that you do not skew the data by your own employees going about their day-to-day work on your website, tracking within SSL pages and the ability to customize data reports by time periods and export reports to either CSV or Excel formats. With the E-Business option, ROI tracking of pay-per-click search engine and other ad campaigns has been added recently to a group of analytics that track actions such as sales or newsletter subscriptions, identifies how visitors get to your site, and shows the areas where visitors left your website. There are two additional options available – Live Cost Analysis shows you the real-time ROI of your pay-per-click campaigns and keywords, while Path Explorer provides you with a live view of your website with the popularity of each link indicated, from which you can drill down further into the data. If you are conducting PPC campaigns, you will need to use the E-Business product, at a base cost per month of $49.95 for up to 100,000 page views per month. The simple Premium product is only $19.95 per month for up to 35,000 page views per month, but it does not include enough functionality needed for PPC ad campaign analysis. In addition, if you want to include Live Cost Analysis, it costs $29.95 per month for up to 10,000 clicks, and Path Explorer is an additional $100 per month. All in all, the costs add up to about $180 per month for the robust, fully functional program described on the homepage. Where IndexTools is best suited is for those companies doing business both in North America and other parts of the world. Given its origin in Hungary and its penetration of the European and other regional marketplaces, IndexTools is somewhat unique among its competitors. It includes data from Google and Overture’s foreign search engine versions as well as Espotting. As an ASP-based subscription product, IndexTools does not require you to download any software, but you do need to add the tracking code to the pages, although IndexTools cautions that before doing so you should be “familiar with installation of JavaScript and advanced scripting”. Instead, they offer installation consultations and setup packages ranging from $299 to an initial consultation to $595 for a complete installation (which is suggested if you have a shopping cart system on your site). They offer a 15-day free trial of the full-featured version, which provides you the opportunity to see if the product will work for your specific needs. As well, IndexTools offers a 30-day guaranteed refund. There is also an abundance of help-based documentation on the site to help you understand the process and a function to search the help files online. This is certainly not a low-cost option, but particularly if you are involved in international business, you may wish to take a look at the trial version to see if it helps you sufficiently with analyzing your data from your overseas business to justify the cost. |
