Clickrisk More Information Overall Rating: Not Rated Pay Per Click Universe Recommends: AdWatcher - 100% Click Fraud Protection. Concerned about click fraud? Protect your online advertising dollars with the world's most trusted & accurate click fraud solution on the market today. AdWatcher will put a stop to competitors and fraudsters who are looking to drain your hard earned advertising budget. Test-Drive AdWatcher For FREE For 30 Days! This click-fraud detection system, based out of Toronto, Canada, attempts to set themselves apart from the growing number of click fraud solutions for pay-per-click advertising by emphasizing their experience in general corporate security matters and risk management for various financial institutions, in addition to their proprietary software designed to track and detect click fraud. The varied background of the executives of the company (one mostly in the UK and the other in Canada) does indicate a combined 30 years of work in security-related issues for many important corporations, so a click fraud solution is a logical step for their foray into software. Although the software has been in the making since late 2004, it appears to have become available only sometime in the first quarter of this year, after beta testing has been completed. With a team comprised of 19 researchers and developers involved, Clickrisk gives little away on its website about the product itself – how it operates, what it tracks, actual product pricing, if there are packages comprised of “x” number of clickthroughs or impressions for a monthly fee, or if a one-time fee is available. As is stated on the website, “Cost is based upon individual requirements and the complexity surrounding individual needs.” Clickrisk can analyze your individual situation and propose general changes and provide comments on your overall risk management, in addition to strictly tracking click fraud, since the company believes that click fraud is just part of a larger problem many companies are not aware of and are not protecting themselves against. On the website is a document that is a concise analysis of the background and particulars of click fraud and how it can affect your bottom line or ROI that is fairly basic, but useful to novices who are just beginning to tackle this problem for their ad campaigns. The leading advisory notice on the homepage concerns what is now a fairly well-known issue with Google’s clickthrough rates and page impressions that could cause your account to be disabled. Although this is definitely an important issue, there does not appear to be an archive of other advisories – this might pique the interest of potential clients looking for a program that is up-to-date on the latest click fraud scenarios or other “flaws” to look for in your PPC advertising campaign. Overall, the site is attractive, but there is little substance to it, aside from fairly generic click fraud information and advice. Although it is nice to see a company that looks for individual solutions to a particular company’s needs, the impression one gets is that this could be a costly alternative for tracking just one vital metric. Despite the years of experience this company may bring from security solutions, their website does not provide enough information to judge if their click fraud solution may work for you. Unfortunately, by having to contact the company via a non-toll-free telephone call or an online form to get even the most basic information, it’s unlikely this product will garner much in the way of response from the general PPC advertiser given the competitiveness of the click-fraud detection market currently. |
