AdComparator More Information Overall Rating: Not Rated Pay Per Click Universe Recommends: AdWatcher - 100% Click Fraud Protection. Concerned about click fraud? Protect your online advertising dollars with the world's most trusted & accurate click fraud solution on the market today. AdWatcher will put a stop to competitors and fraudsters who are looking to drain your hard earned advertising budget. Test-Drive AdWatcher For FREE For 30 Days! AdComparator, free software that allows you to test your advertising pieces using up to 15 different elements at the same time, is based on the Taguchi method of statistical analysis and is offered by Blair Gorman. Gorman claims that you can double or even triple your conversion rate through the use of the software. The software is versatile enough to test not only PPC ads, but any type of ad, website or email campaign through multivariate testing. In this way, you can find the best performing of multiple variables during the same test session – anything from the best performing headline to the best price point. The software is only available at the website and consists of a number of steps in which you enter data that is ultimately analyzed. The five-step process of testing begins with a choice of testing 3, 7, 11, or 15 elements. After you assign a name to each element you are testing (e.g., headline, call to action, testimonials), you assign names for the control and test. The test advertisements are put together with the variables. After you place the response rates you received from the various ads you ran with the various combinations of elements you have told AdComparator about, an analysis of all the various elements is run. The end result is a table ranking the elements from most influential to least influential, showing the “winner” between the two options for each element, and a number representing the relative “influence” of each element. Although the software does provide some analysis of the factors involved, it requires you to gather together the data from the responses manually, rather than being able to import data and variable names. A newer version of the software, with more detailed reporting and analysis, is in the works. If you’re interested, you can sign up to be notified when it is available on the website. As a free online tool, however, AdComparator is an interesting way to test the waters of multivariate analysis for those wondering if all the hype about needing to test your ads is indeed true (which trust me, it is!). |
