Google Search-Based Keyword Tool More Information Overall Rating: Not Rated Pay Per Click Universe Recommends: AdWatcher - 100% Click Fraud Protection. Concerned about click fraud? Protect your online advertising dollars with the world's most trusted & accurate click fraud solution on the market today. AdWatcher will put a stop to competitors and fraudsters who are looking to drain your hard earned advertising budget. Test-Drive AdWatcher For FREE For 30 Days! Google’s Search-Based Keyword Tool has been available in beta since November 2008 for advertisers in the US and UK, and will be expanded to other countries and languages in the future. Google has offered a keyword tool for quite some time, but the search-based tool is a new iteration that brings a completely different face to the researching of keywords for AdWords programs and general SEO efforts for Google search campaigns. For those already advertising in AdWords, the search-based keyword tool afford the opportunity to discover the keywords relevant to your site’s content that searchers are using to find the products or services you offer. In this respect, it will identify keywords relevant to your content that you are not currently bidding on through your AdWords campaign. For non-AdWords users, or those contemplating opening an AdWords account, the tool will provide trends relevant to your site content and the products you are selling, allowing you to identify the most popular items within your niche. In this way, one can discover which models of mobile phone are the most popular, for example, to help you decide which to stock or which to highlight in your review-based blog. Looked at a different way, the tool helps you figure out which page on your site may be the best landing page for your ads without you having to go through as much split-testing as you might normally do. The way the tool works is to show search queries from the past year that occur relatively often that have some connection with your URL and its content. They are presented in a generalized listing and categorized, including keywords organized by brand names if those are applicable. You can also view the top 800 most commonly used keywords across all categories. Although the basic tool is a powerful addition, it is the options available within it that make the Google Search-Based Keyword Tool well worth investigating. For example, you can limit the results to a single page of your website if you just wish to be informed of possible keyword suggestions on one specific catalog product item, for example, found on one specific page in your site. You can also choose to see items that have keywords only partially matching those in your AdWords account (via broad or extended match), and you can adjust the number of searches per month needed before the tool will include specific keywords (e.g., the keyword needs to appear at least 50 times per month before it will be identified by the tool). The tool can also be adjusted to simulate a low, medium, or high level of competition and to limit itself to keywords falling within a specified bid range. If you have an AdWords campaign already running, any keywords you wish to add to that account can easily be exported or added via AdWords Editor. It will also show you how often ads for your site show up for a given search term, as well as how often it appeared in the first page of results. Also provided is a suggested bid amount for keywords that will place your ad in one of the top three positions. All of this can be an enormous time-saver over other keyword tools. The database from which the keywords are pulled is updated every few weeks by Google, and includes searches from country-specific Google domains. It does not use AdWords accounts themselves to generate keyword lists, protecting the privacy of account holders. The data is pulled from general Google searches by a large volume of users. |
