PPC BidMax More Information Overall Rating: Not Rated Pay Per Click Universe Recommends: AdWatcher - 100% Click Fraud Protection. Concerned about click fraud? Protect your online advertising dollars with the world's most trusted & accurate click fraud solution on the market today. AdWatcher will put a stop to competitors and fraudsters who are looking to drain your hard earned advertising budget. Test-Drive AdWatcher For FREE For 30 Days! PPC BidMax (formerly known as Dynamic Bid Maximizer) is an Apex Pacific bid management solution and campaign management tool for Google AdWords, Yahoo! Search Marketing, and MSN adCenter. Currently in version 5, PPC BidMax is not just a bid management tool, but also a campaign management software that will help you increase your ROI, while keeping your costs and ad positions where you want them to be. With recent improvements to Google and other PPC programs enabling assistance with conversion tracking, one might wonder if a bid management tool is even necessary in today’s PPC campaigns? After all, the features of the large search engines include similar functions and capabilities. However, where independent tools can be of great use is for those advertisers who are operating more complex campaigns, sometimes involving thousands of keywords who consequently need some kind of automation in order to deal with large numbers of bid changes needed throughout a typical day in order to make best use of their advertising dollars. For this kind of activity, a bid management solution is often the best choice. PPC BidMax is a strong contender filled with a variety of functions. In addition to automating bidding and position management, PPC BidMax will operate cross-platform management of your campaigns on a variety of search engines, and create performance reports by keyword, campaign, ad groups, and accounts. You can create campaigns on one search engine and import, export, or convert them to others quickly and easily. Day-parting is quickly accomplished, and the platform is capable of dealing with upwards of thousands of keywords. Reports for a campaign can be co-branded for hundreds of accounts with one click, and the tracking history of your keywords is accessible. Updating budgets, keywords, bids, pausing campaigns, and adding or deleting campaigns can be accomplished with no more than a few clicks. Using a workspace consisting of 4 basic panels and a toolbar, you can access, set, and change different aspects of your campaigns: the Keyword tab consists of the keyword, account, and bid history panels; the Campaign tab consists of the campaign summary and campaign settings panels; the AdGroup tab consists of the adgroup summary and settings panels; and the Report tab includes the report panel which enables previews of chosen report options. By maximizing your PPC campaign ROI, the tool works to reduce your costs for clicks, improve your profitability, and decrease your management costs all at the same time. The program costs $49.95 per month for up to 500 keywords, $150 per month for up to 5,000 keywords, and $999 per month for unlimited keywords. A free trial is available if you wish to try before you buy. |
