Clicky Web Analytics More Information Overall Rating: Not Rated Pay Per Click Universe Recommends: AdWatcher - 100% Click Fraud Protection. Concerned about click fraud? Protect your online advertising dollars with the world's most trusted & accurate click fraud solution on the market today. AdWatcher will put a stop to competitors and fraudsters who are looking to drain your hard earned advertising budget. Test-Drive AdWatcher For FREE For 30 Days! As any PPC advertiser knows, web analytics are crucial to success. Just as you need to keep track of how your ads are doing, you also need to know how well your website is functioning in terms of leading those who click on your ads to an eventual purchase on your site. There are tons of programs out there, but as a real-time tracking service, Clicky is one web analytics tool that stands out in a crowded field. Clicky offers all the expected analytics – visitor counts, unique visitors (using IP address), actions (including file downloads and different click types), time spent, bounce rate, sources of traffic, landing pages. But Clicky is also a highly customizable offering, with possibilities for segmenting out the data by, for example, traffic source (direct, ads, links, searches, RSS, email, social media), country of origin, language, time of day, etc. Goal tracking can be customized, all the way from logging different goals (button click versus download of a PDF) to tracking revenue values. There is even a setup for analyzing Twitter traffic , displaying data as a tag cloud, a WordPress plugin, and other blogging software setup possibilities. You can access it on your iPhone and a number of widgets for your site are also available. Clicky is not only a versatile, complex offering, but is easy to understand, use, and displays clear information and graphics with the ability to click down to any level of granularity. It is a popular choice of bloggers, especially given its inclusion of nearly every social media platform imaginable in its tracking and its real-time advantage. The live demo on site gives an impressive view of the functionality and power Clicky provides. As a hosted service, Clicky only tracks activity by people, giving it an advantage over log analyzers. However, it doesn’t claim perfection, and you should keep in mind that every analytics tool will show different statistics than others because of their emphases, range, and sophistication. Clicky does, however, offer a variety of customization features to make it more useful to you. One particularly nice one is the ability to attach user ID info to a visitor session, which would be great if you have a subscriber-only section and you would like to track use by individuals or to track those who return later to make a purchase after an initial visit. A number of plans for Clicky are offered, including a free plan. The Free plan is limited to one site with a limit of 3,000 page views tracked each day and data history of 30 days. Paid plans start with the economically priced Blogger plan at $4.99 per month covering three sites and including increased functionality such as ad-free analytics, tracking of downloads, emailed reports, and a data history limit of 6 months. If one moves up to the Pro plan and beyond, all functionality is provided, with the price being a reflection of the number of site and page views per day increasing accordingly. The Pro plan begins at $9.99 per month and tops out at $49.99 per month. If you choose to pay by the year, you get 6 months free. New accounts qualify for 3 weeks free Pro coverage, so you can try it out before investing. An affiliate program is also available. |
