VisitorVille More Information Overall Rating: Not Rated Pay Per Click Universe Recommends: AdWatcher - 100% Click Fraud Protection. Concerned about click fraud? Protect your online advertising dollars with the world's most trusted & accurate click fraud solution on the market today. AdWatcher will put a stop to competitors and fraudsters who are looking to drain your hard earned advertising budget. Test-Drive AdWatcher For FREE For 30 Days! VisitorVille is a website analytics tool that helps you analyze your PPC ad campaigns in a very different way than any other, taking your website and representing it visually on your monitor as if it were a city, where each building represents a specific page on your site. Using a variety of other 3-D images — such as avatars representing individual visitors (together with factors indicating whether they are a return visitor, a user who has converted in the past, a first-time visitor, etc.), buses to represent the search engines tracked that “deliver” the visitors to your pages, other specialty vehicles of your choosing to “transport” visitors from page to page — VisitorVille is a novel approach towards website statistics that is certainly more interesting than statistical reports (although those are also available). It also enables you to see your “town” grow as you expand or try out different ad campaigns. As long as one is careful not to get carried away with the game-like aspects of VisitorVille, such as the opportunity to chat in real time with visitors currently on your website, the information offered covers all the expected stats one could wish for in a robust analytics program. You can easily compare click activity, for example, on two different versions of a web page in order to test which is more effective at moving visitors to conversion into customers, and even view historic data from a VCR-like setup. Each visitor to your site is issued a “passport” which has 24 different pieces of information about them, so that you can analyze your visitors, where they have come from, which keywords brought them to your site, and even the ROI if they make a purchase. The visitor image will even morph into a skeleton if they become inactive for a given length of time. Group data is also easily available. The tool can be programmed to notify you when a visitor arrives, along with voicing the search term they used to get to your landing page. For a lighter touch, you can program VisitorVille’s resident canine to bark whenever a certain visitor arrives or assign VIP status to specific individuals so they arrive in helicopters and are taken around your site via limos rather than taxis. Users really get a kick out of VisitorVille and seem content with the quality of the stats they receive from the program. Although most of the advanced features are designed to work only for search engine giants Google and Yahoo!-generated visitors, you can track anyone from anywhere. One interesting feature is the ability to group visitors together into, for example, all those who work for a specific company. You can then generate reports on how many people from specific companies visited your website, what they did while they were there, where they exited your site from, and where they went to after the left your website – all great info to know about your major competitors (that is, if you can tag the individuals belonging to a group initially). VisitorVille is a hosted service, available via a subscription basis, with a full-featured demo available. An option for use on multiple computers is available for the “power user” who wants to be able to access their data on up to three personal computers (office, home, laptop, for example). Cost is based on unique visitors (not page views) and packages offered range from Basic (maximum of 2,000 unique visitors daily) for $19.95 per month, to Business (maximum 6,000 uniques) for $29.95 per month, to Enterprise (unlimited unique) for $124.95 per month. All plans include full access and live help, and cover an unlimited number of sites and web pages. Like the type of game it imitates, VisitorVille is repeatedly referred to as “addictive” by its users, but with the added bonus of actually providing you with information you need to know and analysis presented in an easy-to-understand, entertaining fashion. |
