Followtopia More Information Overall Rating: Not Rated Pay Per Click Universe Recommends: AdWatcher - 100% Click Fraud Protection. Concerned about click fraud? Protect your online advertising dollars with the world's most trusted & accurate click fraud solution on the market today. AdWatcher will put a stop to competitors and fraudsters who are looking to drain your hard earned advertising budget. Test-Drive AdWatcher For FREE For 30 Days! Followtopia is a search engine, but its usefulness for pay-per-click advertising lies more in the extra information it provides about pages that wind up in the search engine results from a user query. One feature can actually be used as a keyword suggestion tool for SEO and paid search by those looking for a slightly different approach to generating keyword ideas. Followtopia’s main function is to show whether a page that winds up on their results pages is nofollow or not. It is also a great way to check out backlinks for specific pages. However, for those who are looking for a quick and easy way to research keyword choices, especially among their competitors in the pay-per-click advertising space, Followtopia is a tool worth looking into. Each result returned in the SERPs as a result of a query shows the keywords that Followtopia sees for that result. There are four basic ways you can use this data as far as keyword research is concerned. First, one can search for your own preferred keywords to find what other words websites are using in addition to those you have entered. In this way, you can gain insight into what your competitors are pairing up with the keywords you already have in common. Second, Followtopia acts as a check for identifying the keywords that search engines are actually seeing for your site, so you can ascertain that your intentions are being met or make the necessary adjustments. Third, for specific competitors, the tool enables you to keep an eye on the keywords currently in use by a particular competitor. Finally, you can use Followtopia’s backlink tool to check on the keywords related to your site’s backlinks. Followtopia claims to index as many results as Yahoo, and although the idea of nofollow may be moot in the future, the notion of a quick, easy, and free alternative means of keyword research based on real-life results has to be a plus for those pay-per-click advertisers looking for fresh opportunities. If you are unable to afford a full-featured keyword tool, or you are looking for another piece to add to your competitive keyword analysis arsenal, Followtopia may be of use to you. Check it out to see if the keyword information it provides gives you further ideas on what path to take insofar as keyword options are concerned for your paid advertising programs as well as SEO efforts in general. |
