Bplans Pay-Per-Click ROI Calculator More Information Overall Rating: Not Rated Pay Per Click Universe Recommends: AdWatcher - 100% Click Fraud Protection. Concerned about click fraud? Protect your online advertising dollars with the world's most trusted & accurate click fraud solution on the market today. AdWatcher will put a stop to competitors and fraudsters who are looking to drain your hard earned advertising budget. Test-Drive AdWatcher For FREE For 30 Days! There are many ROI calculators available on the Internet these days for those entering the pay-per-click advertising marketplace and looking for quick and easy ways to judge if a campaign will be successful. One that is a bit different than most is the Bplans.com version of the Pay Per Click (PPC) ROI Calculator. As part of a larger site that houses a number of other business planning related calculators that may be interest to internet marketers, this calculator includes a lot of supporting information and advice. The PPC ROI calculator is a breeze to use and provides a graphical interpretation as well as the usual ROI figures. One need merely double-click the cells for the input factors of number of clicks purchased, cost per click, and the average buyer purchase and then adjust the slider to the desired conversion rate, and the resulting calculations will appear. Once you enter the numbers, the graph charts cost, revenue, and profit, together with a percentage ROI figure underneath. In addition, the total campaign cost, number of responders (equivalent to the clicks purchased), number of buyers, revenue generated, profit, cost per responder (equivalent to the cost per click), and the cost per buyer are shown. Work with the figures to change different parameters, and you can see how those changes will affect all of the parameters presented. One feature I would like to see a little more fine-tuned in this calculator is the conversion rate indicator. Accessed via a slider only, it can be difficult to set accurately in the lower than 5% range. Perhaps an option to use a number-entry slot would have been a better choice here, despite the admitted visual appeal of a slider. Other calculators available on the Bplans.com site include an Email ROI Calculator, Direct Mail Marketing ROI Calculator, Investment Offering Calculator, Conversion Rate Calculator, Break-Even Calculator, Discounted Cash Flow Calculator, Startup Costs Calculator, and Cash Flow Calculator. Some or all may be useful to you in other aspects of your online business. Bplans includes an option to add the calculator to your website, including the necessary HTML to copy and paste. They also offer a plethora of free business planning information and resources. As part of Palo Alto software, the site is a gateway to a lot of useful information on business planning, including videos, webinars, and software and over 500 free sample business plans. |
