AdWords Ad Wrapper More Information Overall Rating: Not Rated Pay Per Click Universe Recommends: AdWatcher - 100% Click Fraud Protection. Concerned about click fraud? Protect your online advertising dollars with the world's most trusted & accurate click fraud solution on the market today. AdWatcher will put a stop to competitors and fraudsters who are looking to drain your hard earned advertising budget. Test-Drive AdWatcher For FREE For 30 Days! AdWords Ad Wrapper is a free tool that was last updated May 11, 2010. The tool has a few simple functions and, as such, can be useful for those getting started with AdWords who need help with organizing their keyword lists into the different match types. Ad Wrapper will take your keyword list and add the correct modifiers to put it in the correct format for whatever combination you wish -- Broad, Exact, and Phrase Match; Phrase and Exact Match; Phrase Match only; and Exact Match only. While the appropriate characters are added to the keywords (quotation marks for Phrase Match and Square Brackets for Exact Match) the keyword list is checked for duplicates, which are removed. The list is also sorted in character order. The way that Ad Wrapper works is to take your basic keyword list and turn it into each of the above 4 options. You can then choose which option/combination you want and copy the list into your AdWords account or a text file or spreadsheet for further changes. Additional options include the ability to change the keywords to all lower case, remove bids, and remove URLs (if those items come attached to the keyword list download you have). AdWords Ad Wrapper is indeed a simple tool, but for those who are not skilled at building the kind of macros that can do this job, it's a quick and easy solution. Best of all, it's free. |
