Google Campaign Optimizer More Information Overall Rating: Not Rated Pay Per Click Universe Recommends: AdWatcher - 100% Click Fraud Protection. Concerned about click fraud? Protect your online advertising dollars with the world's most trusted & accurate click fraud solution on the market today. AdWatcher will put a stop to competitors and fraudsters who are looking to drain your hard earned advertising budget. Test-Drive AdWatcher For FREE For 30 Days! There are many hundreds of online companies that will help you optimize your AdWords campaigns, but before you start investigating options that will cost you time and money, be sure to take advantage of every free tool and feature Google supplies to help AdWords clients get the most out of the program. One such tool is the Campaign Optimizer feature available within your AdWords account. By implementing some of the suggestions offered there, you may be able to tweak your results enough to result in positive changes to your ROI without having to look for help from an outside consultant. Campaign Optimizer takes a look at your ad text, keywords, landing page, and budget and runs it through their extensive database of past ad campaigns, comparing and analyzing in order to come up with a proposal of suggested changes. Once the proposal is presented, you have the option of inplementing the changes or not on a piece-by-piece basis. Three specific areas that the Campaign Organizer focuses on are: ad text, keywords, and budget analysis. Ad text -- although you will already have followed various specifications when initially creating your ad text, the tool will make further suggestions on aspects such as punctuation and capitalization, both of which can be important determinants in how your ad is perceived and understood. Keywords -- again, keywords are something you will have already spent a great deal of time on while constructing your campaign. The tool looks at the landing page(s) associated with your campaigns and the keywords generating traffic to them to see what's working and what isn't. Proposed changes can range all the way from removing certain keywords to changing CPC to adjusting matching options. Budget -- by looking at the history of your campaign, Google can identify opportunities you may have missed by having not had enough in your budget to take advantage of them. A new budget proposal is presented, together with details of the opportunities you may be missing out on. Obviously, the Campaign Organizer does not offer an intensive analysis of your campaign on the level of detail that an outside consultant would put together, nor do suggested actions necessarily cover all the bases. However, actual Google data is used in the analysis, so it is based on real attributes that led to success or failure by those running AdWords campaigns on Google in the past. As such, the scope of business types covered is extensive and varied. As well, advice offered will be couched in terms and approaches that meet Google's standards and regulations, so you need not be concerned that any changes you agree to implement will result in penalties or problems with your AdWords account. Only you can judge ultimately how useful this feature can be for your specific AdWords campaigns. However, its ease of use makes it a tool that you should make a point of accessing on a regular basis for inspiration that has no additional cost, provides quick results, and may make all the difference to your paid campaigns. |
