Wordstream, a company that provides Internet marketing software, has released a free program called AdWords Performance Grader. This AdWords PPC tool provides marketers with an instant audit of their Google AdWords account that includes invaluable tips for improving your PPC campaigns, provides feedback on current performance and compares your performance with similar advertisers. This tool completely removes any mystery concerning the effectiveness of your pay per click advertising and gives you instant feedback on how to improve your current campaigns.
Receiving a report from the AdWords Performance Grader is a very simple process. On the Wordstream.com homepage there is a link in the center of that page that says, “get your instant AdWords Performance Report.” Clicking on that link will take you to a page where you may request your free report. Using the form to the right, complete the requested information, including your first and last name, e-mail address associated with your Google AdWords account, a phone number and your company name. Click the button that says, “Continue: Step 2 and on that page you will find your e-mail address has already been entered and you must only provide your AdWords password.
As soon as you complete these forms, your report will be forwarded to you in a matter of moments. The time required for your report to arrive depends on how large and active your AdWords account has been in the past.
AdWords Performance Grader is a free tool provided by Wordstream and is not a limited edition trial version. This tool provides information on eight basic areas of pay per click campaign management and these areas include:
- Wasted Spend
- Quality Score
- Click through rate
- Account Activity
- Long-tail Keyword Optimization
- Ad Text Optimization
- Landing Page Optimization
- PPC best practices
It also provides tips that you can take action on immediately in order to improve the success of your campaigns by offering information such as:
- How to filter wasteful clicks using negative keywords
- Improve keyword relevance
- How to increase click through rates using stronger keyword and ad group targeting
- The effects of regular active account management
- How to use long tail keyword research to expand your campaigns
- The effects of multiple ad testing
- The reason for and effects of creating unique landing pages for each ad group
- How to use a modified broad match and other settings to improve targeting
Improving your AdWords profitability is the main reason for using the AdWords Performance Grader. It only requires a short period of time (usually less than 2 min.) to obtain a report that can improve the profitability of your PPC advertising by a factor of 10.
Every serious pay per click advertiser understands the need to control their advertising budget, and this tool can provide significant information that will allow you to optimize bidding prices, monitor conversions, adjust your bidding and optimize all of your ads in order to improve conversion rates. The most effective advice you can receive has to do with leveraging negative keywords, doing regular split testing, learning to leverage your bidding and to make extensive notes of the work and changes that you do as you work through your AdWords Performance Grader report.