Wordstream PPC Tools: Signing Up and Using a Powerful Suite of Tools
WordStream provides search marketing software and PPC services that help marketers get better results from their PPC and SEO efforts. The company’s easy-to-use software facilitates more effective paid and organic search campaigns by increasing relevance and Quality Scores in Google AdWords, automating proven best practices, and delivering expert-level results.
WordStream for PPC uses cutting edge technology to analyze your keyword lists, optimize your keyword groups and help you to discover additional long-tail keywords.
The suite of pay per click tools is comprehensive, including:
- Keyword Discovery and Analysis – Continuous keyword research to build a database of the keywords people use to find your site.
- Keyword Grouping and Organization – Segmenting similar keywords into close-knit ad groups based on relevance.
- Negative Keyword Tools – Finding negative keywords to prevent irrelevant clicks and wasted spend.
- Savings Alerts – Notification of harmful keywords in your campaigns with low Quality Score, and suggestions for which keywords to pause and which to set as negatives.
WordStream’s tools help you automate your PPC optimization efforts and increase efficiency in an effort to save you time while increasing the profitability of your campaigns.
You can find a slew of free keyword tools on WordStream’s website, although they’ll ask for your email address before handing over these resources. Once you’ve given your email address, you can use the free tools provided without charge for as long as you’d like, although you’ll only get access to their full trillion-keyword database when you sign-up for the free trial. They put no restrictions on you during your trial so that you can gain a full understanding of the power of their software.
In addition to the various free keyword tools they offer, WordStream also has a free AdWords Performance Grader, which analyzes your AdWords account and grades you on key metrics like Quality Score, Click-Through-Rate, Long-Tail Keyword Optimization, etc. It compares your performance against competitors of a similar spend, and gives you actionable insight into optimizing your AdWords account.
The AdWords Performance Grader really shows that WordStream knows what they’re talking about.
The WordStream for PPC software looks great. The updated design is clean and innovative, guiding you to use the appropriate keyword tools for optimizing your campaigns. The advanced analytics shows an easy-to-understand overview of your account, while also allowing for advanced options and viewing modes.
Once your campaigns are up and running, these tools make sure your campaigns continue to be optimized and updated for the best possible results across multiple search engines.
Search engine marketing, pay-per-click marketing and AdWords marketing can be very profitable, but it can often be difficult understanding the best actions you can take to optimize your campaigns. Wordstream for PPC will help you analyze and optimize your advertising efforts across all platforms so that you can stay at the head of the competition and increase ROI.