LocalPages is based in Los Angeles, California and is privately owned. It offers a number of advertising opportunities, of which pay-per-click advertising is but one.
As one might expect, the emphasis placed on local listings, and a free business listing of names, address, phone number for their search engine results (as well as Yahoo!, Google, Ask, MSN, and others) is offered. Pay-per-click ads on the LocalPages search engine are keyword-based, appear at the top of results pages, and may appear throughout their network as well.
The LocalPages search engine results pages includes a variety of local-based information in addition to sponsored results and natural results. Just under the sponsored results section is an area called Commuinity Key, which encourages searchers to add the local favorites for the search term, notes about local providers, and opportunities to add reviews of local providers.
Just beneath this, the remaining local results can be sorted in a radius of anywhere from 1 to 20 miles. Each entry has complete contact information in addition to a link to the website, and ratings (if available), with a distance meter and links to the mapped location shown on the right side of the page (provided by Microsoft Virtual Earth).
More sponsored results can be found underneath the map section and at the bottom of the search results page. Local city guides and weather reports are easily accessible, with categories for hotels, restaurants, and services.
Additional features that LocalPages offers to entice businesses to advertise with them are a Premium Business Listing for $29.99 per year, which improves the chances of your appearing at the top of their local and natural search results through the addition of keywords to help the engine categorize your listing and present it when relevant searches are initiated.
In addition, LocalPages will provide assistance in building a website for businesses, beginning at $99 per year. Search engine optimization services are also offered, starting at $2,500 for an analysis of your site and recommendations on changes that may improve your ranking in natural search results.
Clicks start at just 5 cents and geo-targeting at the city, county, state, national, or international level is available. New accounts are eligible for either a matching of the initial deposit up to $100 or $10 in free clicks. Quantcast estimates that approximately 859,000 US searchers visit the site each month, with the majority of those in the younger adult demographic and a slightly less affluent audience.
In February 2008, LocalPages announced it had entered the Click Forensics for Publishers program to block sources of click fraud and poor quality traffic in real time from the campaigns their advertisers were running. Also, in April 2008, LocalPages became associated with the ValidClick AdExchange, which added much-need FeedPatrol click fraud detection and Fair Isaacs Click Conversion Score technologies.
With LocalPages, you have access to listings in a search engine that is attractive, easy to use, and dedicated to growing its database of business results. Your ads will be placed across their ad network, which includes placement in the larger search engines as well. Your initial deposit will be matched up to $100 or you may choose $10 in free clicks as a new account holder.
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