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04/30/2010 -
AdMob Data Suggests Divisions in Mobile Ad Market
According to data released by mobile ad firm AdMob this week, its network now receives more smartphone ad requests from Android devices than it does iPhones. The trend suggests a bifurcation of the mobile ad space as Apple takes advertising opportunities on its proprietary devices in-house.
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04/30/2010 -
For Veteran Social Marketers, Twitter Is Tops
As more marketers enter the social space and others gain the knowledge that comes with experience, techniques and concerns about social marketing are changing, according to the “2010 Social Media Marketing Industry Report” from Social Media Examiner. While a year ago marketers were most interested in learning about tactics, now ROI takes center stage.
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04/30/2010 -
Google's SEM Agency Epiphany
For many years, Google displayed a form of multiple personality disorder when it came to the agency community (both SEM agencies and interactive agencies generally). Those within the Google business unit tasked with managing the agency community often understood the dramatic value a good agency could deliver in both strategic and tactical terms.
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04/29/2010 -
Coping With Trouble In Your PPC Account
You’ve diligently worked to create a well-organized, well-rounded PPC account with lots of tightly-themed keywords in your ad groups. You’ve written compelling ads with lots of benefits and a strong call-to-action. You figure you’ve set up your PPC account successfully and it works well for a while. But then you start seeing your traffic drop and you know that you’re facing trouble ahead.
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04/29/2010 -
More Relevant Traffic Estimates Now in the Updated Keyword Tool
In late September, we launched a beta version of the updated Keyword Tool. This tool is a new, streamlined way for you to identify additional keywords and add them to your account. Previously, we offered two distinct tools to expand your keyword list.
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04/28/2010 -
Chinese Keyword Research Tools
Chinese keyword research tools are required when you are to market your Chinese websites in the China market through search engine optimization (SEO) and search engine marketing (SEM).
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04/28/2010 -
Social Similar to Search a Decade Ago
Is social media just a customer service play? Is social media appropriate for B2B (define)? What's the ROI (define) of social media? These are just a few of the questions that many are wrestling with when it comes to social media.
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04/27/2010 -
Defining Negative Keyword Match Types
Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user even reaches your landing page. For instance, you are trying to attract people interested in shoes, but you don’t sell red shoes.
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04/27/2010 -
Product Extensions: Understanding Patterns and One Important Fix
Starting in late November 2009, Google made product extensions universally available following an extended period of beta testing. (Some earlier observations can be seen in an earlier post) Product extensions (also known as Product Plusbox) allow relevant product images to show in an AdWords ad by connecting the advertiser’s Google Merchant Center account directly to AdWords campaigns.
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04/27/2010 -
A/B Split Testing Crash Course
A/B split testing is the most basic landing page optimization method available. The name comes from the fact that two versions of your landing page ("A" and "B") are tested. "Split testing" refers to the random assignment of new visitors to the version of the page that they see. In other words, the traffic is split and all versions are shown in parallel throughout the data collection period (usual
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04/26/2010 -
Google Affirms the Vital Role of Marketing and Advertising Agencies
It's great news that Google has taken the time to think through the pivotal role of agencies in helping advertisers advertise on the Google AdWords platform, and to release a new AdWords Certification program. As the head of a search marketing agency, I value the fact Google is explicitly affirming their philosophical support for the agency world at the same time as they release specific changes i
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04/26/2010 -
Twitter Ad Potential: Huge (Source: History, Users' Love of Searching)
Regarding that last post about Twitter and monetization, I haven't changed my mind on all of it, but for the projection/prediction part about Twitter potentially putting up very modest ad revenue numbers in the first two years. That part, I realize, is wrong!
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04/26/2010 -
A New Approach to How we Work with Advertising Agencies
As the advertising industry has grown and evolved, so too has our relationship with advertising agencies. These companies, from SEMs to the largest traditional agencies, play a critical role in the continued success of Google, our advertisers and our industry — so we spend a lot of time talking to agencies about how we can make it easier for them to work with us and our advertisers.
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04/25/2010 -
What The New WordStream SEO Tools Can Do For PPC
This week, WordStream released a new set of keyword tools for SEO. This toolset is great for SEO marketers, but it’s handy to have for us PPC folks as well. I spoke with Larry Kim, founder and VP of Product Development for WordStream, about the new tools.
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04/23/2010 -
Measure the Success of Your AdWords Campaigns
Over the past few weeks, we've posted 4 videos that suggested small changes you can make to your AdWords account to help you improve your performance. This week, we'll provide you with some guidance for measuring the results of these changes.
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04/23/2010 -
Secret Truth #14: Ego Bidding & Keyword Rehab
We hear alot about the roles logic and emotion play on the buyer side of commerce. They make purchase decisions emotionally and work to justify them logically seems to be the process we’re playing into.
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04/23/2010 -
Paid Search Ad Copywriting: 7 Heavenly Virtues
In the landing page optimization world, only a small elite reach peak performance. Those are the multitalented practitioners who have the good fortune of being fueled with data from a decade's worth of testing, and who excel above the pack at sussing out the patterns that matter. From there, they relentlessly follow that logic in every test. (Beyond that, there is the potential for lucky accidents
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04/22/2010 -
Another Google AdWords Ad Extension – Reviews in Ads
Google seems to be offering yet another option in the realm of AdWords ad extensions. Yesterday I noticed Ratings displayed as line 5 of the AdWords ad text. (click on link to see full-size image)
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04/22/2010 -
Yahoo! Delivers More Sponsored Paid-Click Ads
Yahoo! unveiled a pilot program Wednesday dubbed “More Sponsors,” as part of the Sunnyvale, Calif. company’s push to improve search results that meet the needs of those who use its engine, David Pann, Yahoo’s vice president of search advertising, told MediaPost.
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04/22/2010 -
The Blueprint Of The Modern Paid Search Account
Last week, we went through a series of frequently asked questions that often come up before launching a PPC campaign. But there are some things you still need to know at this stage in the game that will dramatically increase your understanding of paid search and will certainly give you more direction and confidence to begin the Build Phase of PPC.
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