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07/31/2010 -
Bing Keyword Tools
Microsoft’s Bing search engine optimization requires:
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07/30/2010 -
Back to School PPC Optimization Tips, Research and Downloadable Keyword Lists
The other day I stopped by my local office supply store and was taken aback by how many parents and kids were crowding the aisles filled with school supplies. Back to School shopping in July? Wow. Apparently things have changed a bit since I was a kid!
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07/30/2010 -
2 Ways to Legaly Spy on Your Competitors
Last week, I had the pleasure to present a webinar sponsored by Compete titled "How to Legally Spy on Your Competition." Many people on that webinar requested a list of the tools that I mentioned on the call. I thought I'd share them here as well. For specific examples on how to use each of these tools, please check out the recording of the webinar.
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07/30/2010 -
Your Paid Search Campaign: It's An Asset, Literally
Can an advertising campaign be an asset? I don't mean asset as in "Say, Biff, you're a real asset to Norelco. Another quarterly sales increase, and thanks for taking care of my dog in July!"
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07/29/2010 -
Five Quality Score Myths Busted
In search marketing, it’s easy to get people obsessed with a particular metric: you express it on a scale of zero to 10. (Remember Toolbar PageRank?)
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07/29/2010 -
Introducing a New Ad Format for Mobile Devices
Earlier this year we launched click-to-call location extensions for search ads appearing on mobile devices with full Internet browsers. Today we’re excited to announce more ways location extensions can be used to connect with local users on the go, whether they’re using their phones to browse the mobile web or engage with their favorite mobile apps.
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07/29/2010 -
Google Display Network series: Your toolbox for creative display ads
In last week’s installment of our Google Display Network series, we showed how DoubleClick Ad Planner can help you effectively plan your display ad campaigns and reach the right audience. Today we’ll talk about creating compelling display ads and the options available on the Google Display Network (GDN). Let’s look at each category of options you have today:
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07/28/2010 -
Two Birds with One Stone: Transition an Account & Improve it at the Same Time
In the past, we have talked about Inheriting Accounts from other Agencies, but what about internal accounts? As we adapt to the changes around us, we have developed a list of best practices for internal account transitions.
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07/28/2010 -
The Trada Model: Crowd-sourcing paid search?
We in the industry have recognized for years that there are far more potential advertisers — thinking local businesses, here — who could spend a little money on paid search than there are national advertisers who can (and do) spend a ton. The challenge is how do you get them on board?
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07/28/2010 -
7 Golden Rules for Paid Search Copy
Too many companies and search agencies pour all their creative juices into organic search campaigns and neglect the copy on their paid search ads.
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07/27/2010 -
Keyword Zoom Takes You Inside Keyword Performance
Even though we occasionally rail against them, keywords are functionally the center of the paid search universe.
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07/27/2010 -
Daydreaming About Paid Search: How About Airtight Ad Groups?
My best daydreams come on summer afternoons when the sky is full of big fluffy clouds in a deep blue sky, and there is a refreshing summer breeze to keep me cool. Next week, I plan to enjoy plenty of that when we take our family vacation at Twin Lake Villa, an idyllic, and very old-fashioned New Hampshire resort with almost no internet access.
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07/26/2010 -
Back to SEM Basics
My dad has been in the oil business for 37 years, and a few weeks ago, I talked to him about the BP Gulf disaster. Although he works for a large oil company with wells in the area, it isn't the embattled British petroleum giant. My basic question to him was, "How could this possibly have happened?"
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07/25/2010 -
Stop Googling Yourself!
If you’ve ever had the privilege of working with a small business PPC account, you’ve probably had this conversation:
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07/23/2010 -
SEM Advanced Series: Budget Optimization – Daily Budget Goal
This is the 3rd post in the SEM Advanced Series, a continuation of the SEM Intermediate Series and SEM Beginner Series. These posts are intended for search engine marketing professionals looking for guidance in monitoring and adjusting the key performance indicators (KPIs) that determine the success of a PPC campaign.
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07/23/2010 -
Search Clicks, Once Removed
As a search engine marketer, you've already proved that the best clicks you can get are search clicks directly from the search engines. However, you've likely got an inventory shortage on clicks from your favorite sources: Google, Yahoo, and Bing (with Bing and Yahoo destined to cease having as much differentiation come the fall of 2010).
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07/23/2010 -
Claim Your SERP Real Estate With Google's Product Extension Ads
One of the biggest advantages of using a wide range of the available Google products is that many of them are interconnected in powerful ways. For example, most of us utilize Google AdWords with Google Analytics and maybe even Website Optimizer, too.
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07/22/2010 -
Comparison of Third Tier Engines
If you’re looking for an extra outlet, a little more bang for your buck, maybe you should look into third tier search engines. Although they don’t get as much traffic as the big three (soon-to-be two), they may be more targeted toward your audience and are notorious for converting at a lower cost. That being said, not all search engines are created equal so it’s important to do your resear
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07/22/2010 -
Secret Truth #21: All Keywords Are Not Created Equal
The ability to prioritize and focus is a key skill for any paid search manager. With campaigns stuffed with hundreds-of-thousand or even millions of keywords, organized into hundreds or thousands of ad groups, and presenting metrics from zillions of clicks and conversions, there is always too much to do.
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07/22/2010 -
Web Users Demand Control over Ad Targeting
Internet users have been sending mixed messages about their attitudes toward targeted ads: They sometimes say they appreciate the relevance targeting brings; they sometimes indicate they would be willing to provide personal information to facilitate targeting; and they also report concerns about advertisers and publishers having too much data.
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