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06/30/2010 -
5 Tips To Improve Conversion On B2B Landing Pages
Getting a prospect to your website is only half the battle. Successful B2B search marketing programs must also focus on the “post-click” experience. Here are five proven ways to improve B2B landing pages and increase your search marketing conversion rate.
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06/30/2010 -
Google Website & Conversion Optimizers & More!
If you’ve read the Google blog recently you’ll see that there are quite a few new tools being introduced to help us do our jobs better, and work more efficiently. So how can you tell which tools will help the most, and how do you find the time to learn about them all? While I can’t help you learn about everything right now, I can share some insight into a few of the tools we use most for our
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06/29/2010 -
Are Banner Ads Dead?
MSNBC.com has launched a new site design in a 'single-page' format on which it hopes to be able to sell large, customizable ads. There will be as many as 30 different ad combinations possible with the new design. Banner ads, though, are not among them. Is MSNBC's rejection the final nail in the coffin of banner ads? Are they, in other words, dead?
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06/28/2010 -
PPC Mad Scientists Prove Google Right… And Wrong
At the SMX Advanced 2010 conference in Seattle, we invited four leading paid search experts to share some of their recent experiments in paid search in a new session entitled The Mad Scientists of Paid Search. The panelists were encouraged to add a bit of academic rigor to their presentations by including their hypotheses, design of the experiment, data, results and conclusions.
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06/28/2010 -
Social Network Ad Revenues to Grow -- But Where?
Social network advertising clearly has a bright future, and the prospects for future growth were confirmed by a new forecast from Borrell Associates, which predicts massive growth in ad revenues this year. My only question is: Where is this ad spending going to happen?
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06/28/2010 -
“More Is More:” Why Info-Rich Ads Help Local Businesses Generate Leads
In today’s changing media environment, local businesses are looking for new ways to reach the consumer. In addition to placing ads in traditional outlets like the print Yellow Pages—which still have significant consumer reach—local businesses are increasingly adding websites and social networking pages, online videos, iPhone and iPad apps and other popular advertising tools to their marketin
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06/28/2010 -
College Students Annoyed by Mobile Ads
Fully 100% of college students in the US have a mobile phone, and they use them constantly to communicate and connect. As such, mobile marketing becomes more difficult among this group because they see the devices as so personal.
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06/25/2010 -
One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network
Last time, we discussed the basic principles of placement targeting on Google's Content Network. Let's expand on that topic by looking at how placement targeting alters the performance dynamics of your content ads.
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06/25/2010 -
Hispanic Web Users More Likely to Visit World Cup Content
Hispanic Web users topped the list of audience segments who visited World Cup coverage sites. According to Hitwise, three segments of the U.S. Hispanic population - many families living in urban and suburban areas - were more likely to visit World Cup-related content and sites than the overall online population.
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06/25/2010 -
Will Social Shopping Take Root With the iPhone 4?
For many years, companies have created technologies to allow "social" or "group" shopping experiences. Some technologies allow users to browse websites together online (from geographic distances), chat with others who are browsing the same Web page as they are, or easily share products with friends. In my opinion, none of these technologies (designed to mimic shopping with a friend at a store) rea
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06/25/2010 -
Preparing For 'MicroHoo'
Based on my conversations with advertisers at recent conferences, many are unprepared for the coming MicroHoo adCenter transition and Yahoo Panama shutdown. Even if you feel prepared, your transition plan may be missing important elements.
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06/24/2010 -
Two Advanced Tactics For PPC Copywriting
I received some great tips from SEM pros after my last two posts regarding paid search copywriting (The Left Brain Of Paid Search Ads: Parameters & Limitations and The Right Brain Of Paid Search Ads: Tips & Tricks For Creative Ad Copywriting). For example, one person offered the great tip to use a question as your copy.
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06/24/2010 -
Ad Sitelinks Now Available for any Campaign
Back in November we launched Ad Sitelinks to help you get even better results from your top performing ads. Since then, we’ve seen advertisers experience huge gains with Ad Sitelinks, boosting their clickthrough rates on average by more than 30%. Today, we’re introducing a new one-line format that allows you to get the benefits of Ad Sitelinks for even more of your campaigns, including your mo
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06/24/2010 -
Use Ad Testing to Help Reach Your PPC Marketing Goals - Part 2
OK, so you get this previous post about ad testing and you set up some tests... now what? How do you measure the results?
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06/24/2010 -
What Annoys Consumers the Most About Online Ads
The Consumerist recently took online ad developers - and the brands that use their work - to task for their ever evolving ways to reach and engage with consumers. From brands' perspective, of course, new developments in this space are a necessity as consumers tend to tune out what becomes familiar - such as the case with banner ads.
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06/24/2010 -
How to Avoid Lost Impression Share Due to Budget
While chatting recently with a colleague, we discussed a new client who was facing budget cuts and looking for ways to maintain traffic levels. When we reviewed the AdWords account performance, we noticed a lot of lost impression share due to budget.
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06/23/2010 -
Google’s New Keyword Broad Match Modifier: The AdWords PPC Targeting Savior
First off, before I get into praising (below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have HATED, H.A.T.E.D., Ha-Ha-Hated Google’s “Expanded Broad Match” since it’s inception!
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06/23/2010 -
How to Compare Your PPC Performance to Your Competitors
Month-over-month you should be increasing your impressions, clicks, and sales, but finding new keywords, distribution channels, and audience targeting methods can be challenging. Let's explore how to bolster your PPC volume in the Opportunities tab within Google AdWords.
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06/23/2010 -
Ads Not Only Way to Monetize Free Apps
A new study by Piper Jaffray analyst Gene Munster shows free apps make up 81% of downloads across the iPhone, iPod touch and iPad. The average selling price among the top 50 paid apps for the iPhone and iPod touch is $1.49. Among the top 30 paid iPad apps, the average price triples to $4.66.
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06/23/2010 -
Watch Out For These Unsavory Affiliate Tactics
Many affiliates offer an honest additional marketing channel that is necessary for your marketing mix. However, there are affiliates who are looking for ways to beat your system, beat the search system and hide when you try to find them.
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