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05/31/2010 -
Google Webmaster Tools Verification
Manage your website through Google Webmaster Tools.
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05/28/2010 -
What Is Real-Time Advertising?
I need to tell you something: my Spidey-sense is tingling. I have a feeling that we are about to have another big shift in advertising. There are rumblings that seem to suggest that the big boys of the technology/media world are going to make a major push.
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05/28/2010 -
Google Me: Managing Reputation Brings Ad Targeting Opportunities
At one time people called the act of Googling yourself on a search engine a vanity search or ego-surfing. Now it's a matter of self-preservation. The practice has long been a part of managing brand reputation, but individuals have learned the value of keeping track of information being collected and posted online about them, too. A study released this week could give advertisers insight into targe
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05/28/2010 -
SEM Is Dead - Long Live 'Find' and 'Influence' Marketing
The term "search engine marketing" has long been too narrowly defined. Many people consider search engines to be the big three (soon to be the big two) engines, Google, Yahoo, and Bing, plus a couple of other vertical search properties or smaller engines such as Ask.com. Reality is, most consumers search all day long, looking for information (often very specific, highly targeted consumer-oriented
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05/28/2010 -
Foursquare Business Models
In my column, "Foursquare - Mixing Social Networks With Loyalty Programs," I discussed how the company mixes social networking with a real business model. I then described how Foursquare could expand to really become a loyalty platform. However, I didn't clearly show how this was in fact a business model - I laid out the pieces but didn't tie them together. I got a few comments asking where the bu
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05/27/2010 -
Microsoft adCenter Terms and Conditions Update
As we shared in February, Microsoft and Yahoo! have formed the Yahoo! and Microsoft Search Alliance, a partnership that will enable you to reach even more potential customers through your adCenter campaigns —in less time and with less effort than before. We’re preparing to extend this unified search marketplace in the U.S. and Canada, but first it’s important that we notify you about changes
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05/27/2010 -
How To Optimize Your PPC Campaign To Profit From Every Click (Advanced)
In Part 1 of this 2-part series I guided you through some basic calculations that help you figure how to ensure that your PPC campaign is profitable by knowing your cost per conversion ceiling. The calculations I went through were very basic and provides a good starting place for any new or inexperienced PPC campaign manager. In this post I'm going to take you a bit deeper into some much m
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05/27/2010 -
B2B Marketers Gain Ground with Social
Business-to-business (B2B) companies are participating in the social space, but they are not yet as engaged as their business-to-consumer (B2C) brethren and face greater internal obstacles, according to a report from digital marketing agency White Horse.
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05/27/2010 -
How to Use Search to Calculate the ROI of Awareness Advertising
UPDATE: Nearly two in five CMOs say their biggest challenge is "integrating and tracking multiple channels," according to a recent survey by Aprimo and Argyle Executive Forum. In light of that finding, I thought I'd reprise a column that I wrote last year and use it to discuss correlating relative ROI (define) across channels like TV, print, radio, and online banner ads.
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05/27/2010 -
Avoid the Downward Quality Score Spiral
My rule (and like all rules there are exceptions) is that if your quality score is 6 or below; stop raising bids and start working on quality score.
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05/26/2010 -
10 Summer PPC Tips from Industry Experts
Just a few days from the start of June, there’s no doubt that summer is here. With the weather warmer, schools soon out and holidays booked, it’s sometimes easy to take the hand off the PPC tiller and let paid search campaigns wander lonely as clouds.
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05/26/2010 -
How to Move an AdWords Campaign Without Breaking it
Recently, we acquired a client whose AdWords accounts were in a state of disarray. This is using the term "disarray" lightly. Our initial objective was to consolidate quite a few campaigns, from a number of different AdWords accounts, into one single account.
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05/26/2010 -
Yahoo's Bartz Promises Movement on Ad Products and Revenue
Yahoo's Carol Bartz hinted at new offerings for CPG advertisers and the long-awaited transition to the APT ad serving platform this morning at the company's annual meeting for investors. Repeating the firm's recent "science, art, and scale" mantra, Bartz promised investors the company will deliver when it comes to driving revenue and better monetizing ad inventory.
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05/26/2010 -
Large Advertisers Boost Q1 Spending
The largest advertisers boosted spending significantly in the first quarter of 2010, according to new data from Kantar Media.
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05/26/2010 -
In France, Web Sales Hit New High
French consumers flocked to the Web during the first three months of 2010, bringing quarterly e-commerce sales to €7.2 billion ($10 billion), according to the Fédération du E-commerce et de la Vente à Distance (FEVAD).
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05/25/2010 -
How To Optimize Your PPC Campaign To Profit From Every Click (For Beginners)
Google, Yahoo and Bing have made setting up pay-per-click (PPC) campaigns fairly easy and painless. Within hours you can have your ads up and running, and delivering traffic to your website for a small fee per click.
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05/25/2010 -
Google’s Browser-Based Data Collection Opt-Out: Staying Ahead of Regulation
Google is rolling out an opt-out browser add-on to allow any web user to block their data from being shared with websites using Google Analytics. This goes beyond the requisite privacy policies and disclosure on websites using Google tracking tools, and seems to get ahead of most possible forms of policy regulation on user privacy.
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05/25/2010 -
Using Data Trends to Indentify PPC Opportunities
The great thing about PPC is that it is easy to track and measure. When you link your PPC account with Google Analytics or other data program, you can exponentially expand your wealth of data to really understand who your user is and how they are finding you. All of this is great, but the data doesn’t do any good unless you use it.
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05/25/2010 -
Facebook Ads Attracting Big Brands
Nature Valley increased its Facebook presence by 70,000 on May 21. To achieve that result, the granola bar maker ran an ad on the social media site that stated it would donate $1 to the National Park Conservation Association for every person who became a fan. Located in Minneapolis, the General Mills-owned brand lifted its fan totals (or, "People Who Like") from 125,000 to around 195,000 in the 24
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05/24/2010 -
How is Google AdSense Revenue Share Calculated?
The network of official Google blogs has to be commended for the transparency in recent posts. Their admission and apology for data collecting via StreetView and their candidness over the closure of the Nexus One webstore are truly great examples of business blogging. Today, the Inside Adwords blog finally discloses the how AdSense revenue share split is calculated.
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