Back To Index The Gap Between Google and Rivals May Be Smaller Than You Think Posted By The New York Times On 08/15/2009 It’s no secret that even with their recently-announced alliance, Yahoo and Microsoft will lag well behind Google in the hugely profitable search and search advertising business. How far behind? With a combined 28 percent of the American search market, Yahoo and Microsoft could double their usage and still trail Google, which accounts for 65 percent of the market. But by another important measure, the two sides are much closer. ComScore found that for the combined Yahoo-Microsoft, “searcher penetration,” or the percentage of the online population in the United States that uses one of those search engines, is 73 percent. Google’s searcher penetration is higher, but not by that much: at 84 percent. CONTINUE READING Back To Index Like This Article? Subscribe To Our FREE Monthly Newsletter & Get More Fresh Articles, Tips, and Reviews In Your Mailbox Every Month! |
