Sitelinks in Google AdWords Ads?

Off the heals of Google recent announcement that they will basically offer the ability for users to choose (Google AdWords Comparison Ads) for things they are actually looking for, now we hear that they will incorporate sitelinks in ads:

Increasing choice and relevancy in search ads

This is actually a pretty cool idea as long as you can pick the text and landing pages yourself, which it sounds like you can.

WHat do you PPCers think?