Yahoo! Search Marketing Open An Account With Yahoo! Search Marketing Yahoo! Search Marketing evolved from GoTo.com and Overture. Yahoo! is in the middle of modifying its PPC offering via the Panama update. The previous strictly bid-for-position model will be supplanted by a system ranking ads based on how much an advertiser wants to spend. Advertisers enter a bid and a daily ad spend they are willing to pay, and Yahoo! will tell you what position in the sponsored listings is available for that amount of money. Estimates of the number of impressions, the number of clicks likely to occur and the total cost over 30 days are provided to help you plan. Advertisers can specify goals they wish to reach with a campaign and Yahoo! Sponsored Search will provide information on how best to accomplish that given the keywords and creative available. Geotargeting can be applied to campaigns, instead of merely including the location in the ad creative for a search match. Campaigns can be scheduled by date. Yahoo! can automatically select the versions of your ad that are most profitable and rotate those more often. Contextual advertising will, in the future, be based upon your ad and landing page content rather than keywords, which should provide more relevant listings. Ad listings will no longer take days to appear; most will be active within a few hours. The partnership network includes AltaVista, InfoSpace, CNN, and others. With Content Match, it expands to include major content sites such as iVillage, The Weather Channel, and National Geographic.
Want to advertise on Yahoo! Search Marketing? Track your Return on Investment with AdWatcher Ad Tracking and Click Fraud Monitoring service and find out if Yahoo! Search Marketing brings quality traffic and sales or just wastes your money. Sign up for a free 30-day trial here.
|
